This is pretty cool...

I was reading in the New York Times and found this article "An Alternate Approach to Marketing Rock Bands." This article focuses on the band Panic at the Disco, which coincidentally happens to have a long playlist on my iTunes, so it caught my eye. To market their new CD, Panice web-site went completely blank in December. Building up to the cd's release date, over the next few weeks little hints and blogs began popping up to clue in their fans about what was in store for their new CD. This made their fans work for their music and spiked a lot of curiosity about the album. The album has sold a record number for its genre. The article goes a lot more in depth about the band and its music label. I think it's pretty cool that they are coming up with new ways to market their music and appeal to their fans.